New Twist To Music Video Idea

All the ideas we've amalgamated so far cater towards our wish to do a music video for OutKast's 'Hey Ya!'. We're pleased with how it appears to be shaping up and are looking forward to shooting what we've planned so far. 

However, as we were going back through our lyrical timelines we felt as if we could do something more with the video. We've been keen to be experimental with it and because we aren't producing a storyline-based video, we've had scope to be very creative with it. This morning I suggested something quite unique and was unsure as to how it would be received by the rest of the group - 3/4 of the way through the video I said we could fade out 'Hey Ya!' and play the final section of another OutKast classic called 'Roses'. This idea would allow us to incorporate a new mood at the conclusion of the video and focus more on somebody singing the song, just like in a proper music video. The fact it would be a 'mashup' epitomises the 21st century music theme of remix and it does potentially push the boundaries of what is expected from us - which is precisely why I feel it was a good idea to bring it up.

The idea would be to slow the tempo of the song down after the fast-paced verse of 'Hey Ya!' where a lot of dancing takes place. Once the chorus of 'Roses' is played, which will be the first part of this section, Saffy will sing the next verse before everybody who features in the video will sing in unison to see out the video. I believe this to be a contemporary idea and if we can make it cohesive editorially and visually then I can see no reason why it wouldn't be a success.

The rest of the group think it's a great idea and since then myself, Ollie and Dan have managed to establish some sort of plan to how it will look. This will be made clearer in the 'Music Video Timeline' I produce later on this morning.

Here's the video for 'Roses' from YouTube;