Initial Ideas

In our group we have today discussed our ideas and aspirations for our music video. We were all of a similar understanding that we wanted to create a 'wacky' video to accompany Outkast's 'Hey Ya!'. I have recently watched videos of other A2 Media classes and noticed that the vast majority attempt to tell a story - something we don't wish to emulate. We want to create a modern representation of British youth along the lines of '21st century urban life'. It will hopefully be a celebration of all the things that epitomise teenage life in England.

From our mind-mapping we've come up with the following ideas/techniques we want to include;

- Green screen - This will create a colourful, flashy background that we can dance in front of. We can use all sorts of different backgrounds to create effects that we would be unable to produce normally.

- Dance moves, dance-off - We'd need volunteers/friends to make this possible but we'd like dancing to be the main theme throughout our video. We all believe we can find people who would be willing to take part.

- Paint - Colour is something we'd like to splash all over the video whether it be through spray paint graffiti or random throwing of multi-coloured paints. The idea of graffiti could be used to display lyrics to the song (i.e 'Hey Ya!').

- Skatepark - Potentially one of the locations we may choose to film at is a skatepark, where we could include a number of people skating and showing off on camera. With how popular such places are we don't think it will be a problem to find people happy to take part.

- Fish Eye lens - This would be another of the creative effects we'd like to incorporate in to the video for something a little different to standard footage.

- Pixelation - We like the idea of pixelating the faces of people within the video for a short time, perhaps at the beginning, before revealing their true identities. This would tie in with our recognition of the fact many of the older generations tend to label young people as a group and not respect our individuality. Their is a misconception that all teenagers are out to cause trouble and be problematic which is something we'd like to dispel by highlighting the fact we just enjoy ourselves.

- Polaroid pictures - This is one of the more memorable lines in the song and we'd like to get hold of some and use them whilst these lyrics are being sung. 

- Musical Instruments - In line with the beat of the song we want to use a variety of different instruments to further enhance our creativity.

- Singing in to Camera - We want to include a few examples of us singing in to the camera as most music videos include in the 21st century. It helps us to relate the video back to the song.

- Costume (afro wigs) - The use of afro wigs is something we'd like to include as a tribute to OutKast and we feel this representation will provide humour to the video. We don't know whether we'd maintain this theme for the entirety of the video but certainly a segment of it will have us dressed in wigs. This is one main example of mise-en-scene.

- Mobile phone footage - A few clips of mobile phone footage would capture the modern technology that we (our demographic of teenagers/young adults) are well accustomed to. 

- Day and Night shoots - A mixture of day shoots and night shoots would create a contrasting effect and allows us to be more experimental with the colours we try and incorporate.

This list is subject to change but these are our initial ideas and it's highly likely we'll use them when we film. It may transpire when we attempt to film that some of them are not feasible and if that is the case we'll be equipped with alternative plans.