Band Name Update:

This morning myself and Ollie felt that we weren't quite clicking with the band name we settled upon previously. Whilst at the time we felt it was the ideal choice with the meaning we had attached to it, we've been updating our websites and just didn't think it was working.

We had to make an executive decision in the absence of the other two bandmates and thus we went through the naming process once again. This time we wanted to go in to more detail and provide ourselves with more options, so we came up with a list of adjectives and began associating other words to them. We felt as though we needed to go through a much more in-depth process this time around in order to select our name so that's what we did. We listed the most noticeable adjectives and tried combining some of them together. For example, we had 'hollow' and 'hero' and experimented by putting them together. We felt no real affection for 'Hollow Heroes' but we did like another of the combinations we created.

We had the words 'rough' and 'cut' and immediately after putting them together we decided it was the perfect name. It's suitably edgy, it's dynamic and it possesses a little bit of indie charm. We feel that our band's identity is surmised perfectly with the name and even though it's just myself and Ollie that have voiced it, we hope the others will appreciate it too.

The two absentees will be with us in half an hour so we will have a group discussion on it and hopefully settle upon Rough Cuts as our new name. It may take a bit of persuading because Safiye was an advocate of Clique originally, but it's got a ring to it, which will hopefully tip the balance in our favour when we suggest it.

Stop Motion Demos

We decided to create a couple of stop-motion dummies this week to test whether we could do it to a high enough standard. This also allowed us to discover whether we'd have any problems when we got around to filming it for real for the video.

This is our first attempt using chairs we have in the media department. Basically we took several sequential photos of the chairs but with them moved slightly between shots to tell the story. 

It isn't the most professional or ambitious stop-motion but it was our first attempt so we weren't too concerned with the content as long as we encountered no problems. 

Thankfully we didn't and we felt confident enough to do another:

https://www.youtube.com/watch?v=U2rBhD1IyZM

This time we we spelled the word 'Clique' out of tripods, camera bags and any other random props that were around at the time.

It has been a huge help to complete these practices and we feel very encouraged as we prepare to do it for our music video.

Storyboards

Band Name and Website

We have settled upon the name of our band and felt that 'Clique' was perfect. Its definition is a select group of people and essentially that is what we are - a group of friends. We felt the word itself was different enough and upbeat enough to work as the name of a band and therefore we settled upon it ahead of the likes of 'N.O.D.S' (using our initials) and 'Urbanicity'.

This meant I could begin work on my website knowing what we were called and how to organise styles/themes accordingly. It's coming along well although so far I've only started 2 pages: Home page and Photos. I've gone for a comic-strip design with colours, fonts and backgrounds as it is fun and aesthetically pleasing - much like we want our video to be. I felt an informal approach in my writing style would be the most appropriate and conform to the optimistic mood we wish to present.

I've not updated the blog in the last 2 weeks due to filming here in school - using the green screen (which went well) and due to absence, but progress is being made on the ancillary tasks I need to complete and now the filming for the video. Next Wednesday we will go out on location to film at the skate park and design some of the arty features we need to include - painted lyrics on cardboard, for example.

Filming

In our lesson last Friday we decided that we'd attempt to begin filming on Wednesday 14th November on location at a skate park. We all recognised that it was important to start the process soon because, ideally, we'd like to be in a position where we can begin editing before Christmas so that when we return in the new year knowing exactly what things we need to re-film.

The potential problem with filming tomorrow is that the weather forecast isn't great and that doesn't help us because we are based outside with no cover overhead. Whilst our storyboards don't suggest that we can't film in the rain, we don't wish to do so for continuity purposes and because we don't want any equipment to get water-damaged under our supervision. We also need to consider safety because some of what we wish to film are people skating around the park which is clearly hazardous in slippery conditions. We don't want to be held accountable for any accidents.

At this moment we don't know whether to plan for it regardless or postpone and arrange an alternative date. The second option seems unnecessary right now as we don't know for sure whether rain will be a problem until we get up tomorrow morning but we don't want to arrive there from our homes and find that we're unable to film. Personally I think our best bet is to wait until tomorrow and see how the weather looks before making a decision to postpone our plans or carry them out. Whatever decision that we can make at that point will be well informed and we'd just need to ensure everybody is aware of the outcome and knows whether we are/are not filming. 

Logistically it is a nightmare because at short notice one of us will have to go and collect the equipment but the likelihood is that none of us will be on-site to do so.

If the worst happens and we end up cancelling we can begin our green-screen filming until the weather improves at a later date. This is our contingency plan.

Half-Term

We've today come back for our first session since half-term and will begin, as I speculated in my last entry, to devise storyboards later on this morning when Saffy arrives. We'll also discuss suitable times to begin filming over the next week or two because it's important we start working on it soon. It'll be difficult to find days that work for all of us as we all have jobs and other commitments throughout the week and over the weekend, so we'll all need to make some compromises I think.

Until we're able to do that we'll be looking to work on our blogs individually to maintain and improve them. Most of the content I have produced is already uploaded on to the blog so there aren't too many things I'm able to do until we work as a group.

Next Steps

We have reached half-term at Sixth Form and therefore won't have another lesson until Wednesday November 7, meaning there will be little opportunity for us to develop any group ideas further until then. I do hope to be able to upload a recce between now and then, as well as further information about the music video, but there will be no considerable progress until I catch up with Saffy, Dan and Ollie in a fortnight's time.

Within that first week we will finalise our storyboards and begin the filming process. In order to do that we will also need to devise a schedule that we adhere to in order to keep on track and not fall behind. External factors beyond our control, like the weather, do impact upon our ability to film but with a bit of luck we shouldn't be hampered too badly with rain/adverse conditions. Alongside the filming we do I will develop my own products such as the website and digipak to ensure that they are close to completion by Christmas. If I am able to meet this deadline it will enable me to fine-tune anything that needs additional attention but I can focus most of my energy on the editing process and any last-minute filming that needs to take place.

Music Video Timeline

This will be an interpretation of what will happen in the music video and how it corresponds with the timing/lyrics in the song. Some of this could be subject to change at a later date, but this will act as a provisional guide. I've already created a lyrical timeline earlier in my blog (refer to October 3rd) and will use the same version here:

Lyrics lifted from: AZLyrics.com
One, two, three, uh! (0.00 - 0.02)  Establishing shot of skatepark and the people in it

My baby don't mess around          
Because she loves me so
And this I know for shooo..
Uh, But does she really wanna
But can't stand to see me
Walk out the dooor..
don't try to fight the feelin'
Because the thought alone is killing me right nooww..
Uh, thank god for mom and dad
For sticking two together
'Cause we don't know hooowww...
UH! (0.03 - 0.34)  Low shots of skaters around the park, mid-shots of dancing, high-angled shots, handheld mobile phone footage, tracking shots of skaters (basic introduction)

Heeeyyy... Yaaaaaaa..
Heeyy Yaaaaaaaa..
Heeeyyy... Yaaaaaaa..
Heeyy Yaaaaaaaa..
Heeeyyy... Yaaaaaaa..
Heeyy Yaaaaaaaa..
Heeeyyy... Yaaaaaaa..
Heeyy Yaaaaaaaa.. (0.35 - 1.07)  More skating shots and then stop-motion shots of graffiti with the words 'Hey Ya!'

You think you've got it
Ohh, you think you've got it
But got it just don't get it
Till' there's nothing at
AaaaaaaaAAAAAAAaaaaaaAAAAAAaaaaaallllll..
We get together
Ohh, we get together
But seperate's always better when there's feelings
InvooooooOOOOOOOoooooooOOOOOOooooooOOOOOlved
If what they say is "Nothing is forever"
what makes, what makes, what makes
what makes, what makes LOOVVEEE?
(Love exception) So why you, why you
Why you, why you, why you are we so in denial
When we know we're not happy heeeerrreeee...
Y'all don't want me here you just wanna dance (1.08 - 1.42)  Close-ups of skaters and other dancing, miming to the lyrics of the song for first part of this section, then long-shots of the band (Me, Dan, Ollie, Saffy) in front of a green screen. The green screen will be of the original video by OutKast.

Heeeyyy... Yaaaaaaa.. (OHH OH) 
Heeyy Yaaaaaaaa.. (OHH OH)
Heeeyyy... Yaaaaaaa.. (Don't want to meet your daddy, OHH OH)
Heeyy Yaaaaaaaa.. (Just want you in my Caddy OHH OH)
Heeeyyy... Yaaaaaaa.. (OHH OH, don't want to meet yo' mama OHH OH)
Heeyy Yaaaaaaaa.. (Just wan't to make you cumma OHH OH)
Heeeyyy... Yaaaaaaa.. (I'm, OHH OH I'm, OHH OH)
Heeyy Yaaaaaaaa.. (I'm just being honest OHH OH, I'm just being honest) (Overlaps 1.41 - 2.12)  Refer back to the graffiti from the earlier chorus, miming to the lyrics, variety of shots of us dancing

Hey, alright now
Alright now fellas, (YEAH!)
Now what's cooler than bein' cool?
(ICE COLD!) I can't hear ya'
I say what's cooler than bein' cool?
(ICE COLD!) whooo...
Alright, alright, alright, alright
Alright, alright, alright, alright
Alright, alright, alright, alright
Alright, alright.  (Overlaps 2.10 - 2.31) [DJ Rewind sound]

Boys do the first section - 'alright now fellas', we all do the section - 'alright, alright...'. Variety of shots of their dancing/flirting/messing about - potential dance-off?

------------------ (Mashup - cut to 'Roses' by OutKast for final section of video) ------------------

[Repeat 2x]
I know you'd like to thank your shit don't stank
But lean a little bit closer
See that roses really smell like poo-oo-ooo

Yeah, roses really smell like poo-oo-ooo (3.04 - 3.39)  Mid-shots of us all dancing to the new tune, close-ups of miming

Better come back down to Mars
Girl, quit chasin' cars
What happens when the dough get so low
Bitch, you ain't that fine
No way.. no way.. no way (3.39 - 4.12)  Saffy mimes this part of the song - close-ups and mid-shots, long-shots of everybody's reaction

[Repeat 2x]
Crazy bitch
Bitch, stupid ass bitch
Old punk ass bitch, old dumb ass bitch
A bitch is a bitch, just a bitch (4.12 - 4.49) [End]  Everybody congregates to mime the last part of the song, mixture of extreme close-ups and long-shots, slow dancing so perhaps handheld shots

New Twist To Music Video Idea

All the ideas we've amalgamated so far cater towards our wish to do a music video for OutKast's 'Hey Ya!'. We're pleased with how it appears to be shaping up and are looking forward to shooting what we've planned so far. 

However, as we were going back through our lyrical timelines we felt as if we could do something more with the video. We've been keen to be experimental with it and because we aren't producing a storyline-based video, we've had scope to be very creative with it. This morning I suggested something quite unique and was unsure as to how it would be received by the rest of the group - 3/4 of the way through the video I said we could fade out 'Hey Ya!' and play the final section of another OutKast classic called 'Roses'. This idea would allow us to incorporate a new mood at the conclusion of the video and focus more on somebody singing the song, just like in a proper music video. The fact it would be a 'mashup' epitomises the 21st century music theme of remix and it does potentially push the boundaries of what is expected from us - which is precisely why I feel it was a good idea to bring it up.

The idea would be to slow the tempo of the song down after the fast-paced verse of 'Hey Ya!' where a lot of dancing takes place. Once the chorus of 'Roses' is played, which will be the first part of this section, Saffy will sing the next verse before everybody who features in the video will sing in unison to see out the video. I believe this to be a contemporary idea and if we can make it cohesive editorially and visually then I can see no reason why it wouldn't be a success.

The rest of the group think it's a great idea and since then myself, Ollie and Dan have managed to establish some sort of plan to how it will look. This will be made clearer in the 'Music Video Timeline' I produce later on this morning.

Here's the video for 'Roses' from YouTube;

Potential Video Shots

Here are some of the shots we'd like to use in our OutKast - 'Hey Ya!' music video;

1. Establishing shot of the skatepark - panning wide
2. Low-angle shot of skaters
3. Close-ups of miming the lyrics to the song
4. Wide shot of graffiti
5. Handheld shots of dancing
6. Mid-shots/long-shots of green screen scenes
7. Medium/long-shot of graffiti
8. Tracking shot of skaters
9. Point of view shot (maybe with mobile phone)
10. High angle shots of the dancing, maybe even green screen
11. Mime in front of a crowd
12. Nightlife shots from mobile
13. Master-shot of city
14. Green screen of the original video with us dancing in front of it - long shot

Research In To Existing Music Websites

I can start to show how I have begun utilising the media technologies available to me to help aid my understanding of them. Music websites, for example, are a key part of a band's overall technical make-up and is something that needs to be reflective of the group. 

During recent research I have explored many existing music websites in order to gage what content MUST be included in my own website and what parts can be experimented with by each individual band/artist. I've studied their professional layout and themes to give me a greater idea of just how mine should look when completed.

As the song we are creating a video for belongs to a specialist band (OutKast), I need to create a website that is distinctive and unique. Here are some of the websites, from a broad range of genres, that I have looked at and found to be of a similar niche market;

Hard-Fi Official Website  – The website is clearly laid out and crammed full of informative content. Online audiences would find it easy to explore the website and pinpoint the pages they want to read. Epitomises the nature of the band as it’s ‘out there’ and full of colour.

Digitalism Official Website - As the band are an electro group that attempt to conceal their personalities until they get on stage, their website gives little away in terms of extra information, unlike Hard-Fi. They are a German group and the text on the site is predominantly German, as you’d expect, but it’s still easy to navigate.

Fenech-Soler Official Website - Fenech-Soler are a unique modern band that are surrounded by a shield of obscurity – fans find that it’s hard to define them specifically as a group. They play on this and make their official website reflect their mysterious nature. It’s a non-standard layout and set-up but it works in tandem with their inimitable style, ensuring that online audiences won’t be disappointed (you have to navigate an interactive pyramid on their home screen in order to find links to other pages within the website, see below).

So, content-wise, it quickly became apparent what sort of things I’d need to include in my website; a ‘news & blog’ type page, a photo gallery, a music video section, a podcast page and a link to the dates of our ‘tour’. Aside from these basics the rest of the website can be specifically reflective of our band and as we are a 'funk' group, we can initiate a stylish home page with many different colours. I instantly feel as though a patterned, bright webpage would fulfil the criteria of a band in this genre and satisfy the desire of our audience. Alongside this I'd search to find some fonts that are recognisable and relatable online and implement them on to the webpages. I won't use too many different ones though as that would result in a lack of coherency and continuity - something that doesn't exist on professional websites.

The research has come in very useful as I've a much greater understanding now of what items must feature in my own design. I've found that before my study in to this subject, I'd never really paid attention to music websites and the way they look, which indicates that I've never had a reason to doubt its professionalism or authenticity. However, I do think that if a website is eye-catching it would prove memorable and initiate a larger number of regular views - I'd like to ensure this is prevalent in mine. I've got a lot to consider but I'm better equipped to begin the creation process having undergone this studying.

Initial Ideas

In our group we have today discussed our ideas and aspirations for our music video. We were all of a similar understanding that we wanted to create a 'wacky' video to accompany Outkast's 'Hey Ya!'. I have recently watched videos of other A2 Media classes and noticed that the vast majority attempt to tell a story - something we don't wish to emulate. We want to create a modern representation of British youth along the lines of '21st century urban life'. It will hopefully be a celebration of all the things that epitomise teenage life in England.

From our mind-mapping we've come up with the following ideas/techniques we want to include;

- Green screen - This will create a colourful, flashy background that we can dance in front of. We can use all sorts of different backgrounds to create effects that we would be unable to produce normally.

- Dance moves, dance-off - We'd need volunteers/friends to make this possible but we'd like dancing to be the main theme throughout our video. We all believe we can find people who would be willing to take part.

- Paint - Colour is something we'd like to splash all over the video whether it be through spray paint graffiti or random throwing of multi-coloured paints. The idea of graffiti could be used to display lyrics to the song (i.e 'Hey Ya!').

- Skatepark - Potentially one of the locations we may choose to film at is a skatepark, where we could include a number of people skating and showing off on camera. With how popular such places are we don't think it will be a problem to find people happy to take part.

- Fish Eye lens - This would be another of the creative effects we'd like to incorporate in to the video for something a little different to standard footage.

- Pixelation - We like the idea of pixelating the faces of people within the video for a short time, perhaps at the beginning, before revealing their true identities. This would tie in with our recognition of the fact many of the older generations tend to label young people as a group and not respect our individuality. Their is a misconception that all teenagers are out to cause trouble and be problematic which is something we'd like to dispel by highlighting the fact we just enjoy ourselves.

- Polaroid pictures - This is one of the more memorable lines in the song and we'd like to get hold of some and use them whilst these lyrics are being sung. 

- Musical Instruments - In line with the beat of the song we want to use a variety of different instruments to further enhance our creativity.

- Singing in to Camera - We want to include a few examples of us singing in to the camera as most music videos include in the 21st century. It helps us to relate the video back to the song.

- Costume (afro wigs) - The use of afro wigs is something we'd like to include as a tribute to OutKast and we feel this representation will provide humour to the video. We don't know whether we'd maintain this theme for the entirety of the video but certainly a segment of it will have us dressed in wigs. This is one main example of mise-en-scene.

- Mobile phone footage - A few clips of mobile phone footage would capture the modern technology that we (our demographic of teenagers/young adults) are well accustomed to. 

- Day and Night shoots - A mixture of day shoots and night shoots would create a contrasting effect and allows us to be more experimental with the colours we try and incorporate.

This list is subject to change but these are our initial ideas and it's highly likely we'll use them when we film. It may transpire when we attempt to film that some of them are not feasible and if that is the case we'll be equipped with alternative plans.

OutKast 'Hey Ya!' Lyrical Timeline

Lyrics lifted from: AZLyrics.com

One, two, three, uh! (0.00 - 0.02)

My baby don't mess around
Because she loves me so
And this I know for shooo..
Uh, But does she really wanna
But can't stand to see me
Walk out the dooor..
don't try to fight the feelin'
Because the thought alone is killing me right nooww..
Uh, thank god for mom and dad
For sticking two together
'Cause we don't know hooowww...
UH! (0.03 - 0.34)

Heeeyyy... Yaaaaaaa..
Heeyy Yaaaaaaaa..
Heeeyyy... Yaaaaaaa..
Heeyy Yaaaaaaaa..
Heeeyyy... Yaaaaaaa..
Heeyy Yaaaaaaaa..
Heeeyyy... Yaaaaaaa..
Heeyy Yaaaaaaaa.. (0.35 - 1.07)

You think you've got it
Ohh, you think you've got it
But got it just don't get it
Till' there's nothing at
AaaaaaaaAAAAAAAaaaaaaAAAAAAaaaaaallllll..
We get together
Ohh, we get together
But seperate's always better when there's feelings
InvooooooOOOOOOOoooooooOOOOOOooooooOOOOOlved
If what they say is "Nothing is forever"
what makes, what makes, what makes
what makes, what makes LOOVVEEE?
(Love exception) So why you, why you
Why you, why you, why you are we so in denial
When we know we're not happy heeeerrreeee...
Y'all don't want me here you just wanna dance (1.08 - 1.42)

Heeeyyy... Yaaaaaaa.. (OHH OH)
Heeyy Yaaaaaaaa.. (OHH OH)
Heeeyyy... Yaaaaaaa.. (Don't want to meet your daddy, OHH OH)
Heeyy Yaaaaaaaa.. (Just want you in my Caddy OHH OH)
Heeeyyy... Yaaaaaaa.. (OHH OH, don't want to meet yo' mama OHH OH)
Heeyy Yaaaaaaaa.. (Just wan't to make you cumma OHH OH)
Heeeyyy... Yaaaaaaa.. (I'm, OHH OH I'm, OHH OH)
Heeyy Yaaaaaaaa.. (I'm just being honest OHH OH, I'm just being honest) (Overlaps 1.41 - 2.12)

Hey, alright now
Alright now fellas, (YEAH!)
Now what's cooler than bein' cool?
(ICE COLD!) I can't hear ya'
I say what's cooler than bein' cool?
(ICE COLD!) whooo...
Alright, alright, alright, alright
Alright, alright, alright, alright
Alright, alright, alright, alright
Alright, alright, Ok now ladies, (YEAH!)
I see we gon' break it down in just a few seconds
don't make me break it down for nothin'
Now I wanna see y'all on y'all baddest behavior
but i see Lend me some suga', I am your neighbor
Shake it, shake, shake it, shake it (OHH OH)
Shake it, shake it, shake, shake it, shake it, shake it (OHH OH)
Shake it, shake it like a Polaroid Picture, shake it, shake it
Shh you got to, shake it, shh shake it, shake it, got to shake it
(Shake it Suga') shake it like a Poloroid Picture (Overlaps 2.10 - 3.04)

Now while Beyonce's and Lucy Lui's
And baby dolls, get on the floor
(Get on the floor)
You know what to dooo..
You know what to dooo..
You know what to do! (Overlaps 3.03 - 3.20)

Heeeyyy... Yaaaaaaa.. (OHH OH) 
Heeyy Yaaaaaaaa.. (OHH OH)
Heeeyyy... Yaaaaaaa.. (OHH OH)
Heeyy Yaaaaaaaa.. (Uh oh, Hey Ya)
Heeeyyy... Yaaaaaaa.. (OHH OH)
Heeyy Yaaaaaaaa.. (Uh, uh, OHH OH)
Heeeyyy... Yaaaaaaa.. (OHH OH)
Heeyy Yaaaaaaaa.. (OHH OH) (3.21 - 3.50 [Chorus fades] - End of song)

Song duration: 3 minutes 50 seconds.

OutKast - Hey Ya!

Over the past couple of weeks I've grouped up with three other people (Dan, Saffy, Ollie), who have similar ideas and aspirations as me, in order to create a music video. Having deliberated for a few hours as to what song we wished to cover in our video we finally settled upon OutKast's 'Hey Ya!', which we feel is the perfect choice for the wacky style of filming we want to do. Having been released in 2003 it remains a popular song even now almost 10 years later. It has become synonymous with energetic dance and has proven to be a catalyst for a whole new genre of music. It was one of the first successful attempts at creating a hybrid of dance, electro, funk, alternative hip-hop and pop. It's a unique adaptation of dealing with a problematic relationship and is unlike most other songs covering this topic in that it is uplifting, upbeat and optimistic. OutKast's official video reflects this and retains a lively, fast-paced feel throughout which has proven to be our inspiration at the initial ideas stage of pre-production.

Whilst impressive, we don't want to replicate the original video

We've watched the video several times to gain a greater understanding of all aspects, ranging from mise-en-scene to editing, and once we have devised a plan for our own version I will further study each piece of technical construction further. We've noted how the song was received by critics within the industry - PopMatters described it as 'brilliantly rousing' and 'spazzy with electrifying multiplicity', whilst NME labelled it 'akin to trying to lasso water'. We wish to retain these positive traits in our own version as it was a structure that clearly worked with audiences. Despite this we are already referring to ours as something that will 'be structured by having no structure'. This basically refers to the fact we'll have no specific storyline that we'll be presenting in the video - instead it will be a blend of incandescent colour and innocent teenage fun. The innocence of youth is very much our ideology at this point. We feel if we can capture it in an amusing, relatable way then we'll have been successful in injecting our own unique take on what is already a very 'out there' song and video.

We've yet to decide on our band's name but this is something we'll settle upon over the next few days as it's important we begin to finalise our identity. We don't want to mirror OutKast so it is very likely that whatever we call ourselves will be vastly different to their name. We've not got to a stage where we've assigned particular parts of the production to each member of the group but we'll all work together on the pre-production and post-production. The actual construction of the video will have to be considered carefully as there may be someone who doesn't wish to feature in it. Personally I'm keen to play an active part and hope to have a leading role of some sort when we've settled upon what it is that we are going to do.

Overall I'm very happy with our choice of song and feel we've given ourselves a great chance of producing a video that matches our personalities. The potential is there for us to take the video in any direction we wish and we'll certainly be creative when putting our ideas on camera.

OutKast - 'Hey Ya!' Official Video (YouTube):

(At the time of this blog entry being published the video has amassed over 23,330,000 views)

Pre-Production Survey - Music Videos

SurveyMonkey - Pre-Production

Technical Analysis: Black Kids - Look At Me (When I Rock Wichoo)

Black Kids - ‘Look At Me (When I Rock Wichoo)'

http://www.youtube.com/watch?v=RcoxfibLBLc

Technical Analysis

Look At Me is unlike the majority of 21st century music videos in that it relies more heavily on editing effects and techniques than regular video footage. The song is alternative and that clearly reflects the Black Kids' personality and ideology, something they decided to transfer in to this video.

The video amalgamates animation, cartoon sketches, green screen and regular visuals which makes it a refreshingly unique video in comparison to most others. Predominantly the 5 members of the band frequent throughout and appear in human form but in the shape of cardboard cutouts. They are then transported through a number of different graphical universes whilst the song elapses, miming the lyrics at regular intervals. The backgrounds and green screen shots boast a variety of bold, bright colours and in keeping with this theme the band members are dressed in wacky costumes; one is in astronaut attire whilst another is in a furry animal costume (above). They are equipped with animated accessories such as helmets, sunglasses and capes to give the impression they are exploring a world that is far from like the one we live in as humans. 

To accentuate this they display a wealth of recognisable pieces of equipment (musical instruments) and animals floating in outer space (above). This is designed specifically as a way of initiating shared understanding between the band and their audience - imagination is necessary in making this video relatable. The range of colours used entice the audience in to the video and allow them to draw their own conclusions from what they see. There is one shot that pans away from the footage and shows the inside of a spaceship looking out over a planet, inviting the audience to construe whether it is earth or an unknown universe (below). If they suspect it to be a new planet then they will vicariously explore it through the band. This deliberate technique implies that there are a number of different connotations to the shot but not one particular denotation.

 The inclusion of such images is done in post-production via computer software and that emphasises just how 'edited' the video is. To fully capture the abnormality of the environment the band are investigating there are a number of establishing shots and long shots so the audience acquire a greater perspective of what's going on. There are sequences of close-ups and mid-shots but generally they only occur when the focus is on one of the band members singing the song (below). This means that when it does happen it has a greater impact. 

The lyrics 'Look at me when I rock with you' in the opening 70 seconds of the song is accompanied by a clip of the guy in the animal costume admiring a number of different instruments that are floating around him (below). Whilst there is no real structure to the video they do attempt to parallel elements of it with the lyrics in the song. This brings a sense of identity to the non-story they are trying to tell because there is a clear link between the visuals the audience sees and the non-diegetic sound they can hear.

Once the audience develop a greater knowledge of the concept of the song they are fed little teasers in regards to the characters of the members of the band. One of the female members appears under attack from animated laser shots and manages to create a shield to deflect it away from herself. With the audience knowing to expect the unexpected, this segment of the video could even suggest that they are living in a computer game. This belief makes sense when you combine the attributes of the editing; colours, animation, characters, cartoon... etc. If this was to be the actual theme of the video then it could be considered a hybrid, remixing conventional music videos and pre-produced clips. Daft Punk may be the template of this idea as the music videos that accompany their songs on the album Discovery combine to create the film Interstella 555. This unprecedented trait could become an renowned part of the Black Kid's technical make-up.

The unusual aura that surround every production the Black Kids create and their personality themselves ensure the audience are never able to predict what will happen next. This feeds in to the desires they have from anything that Black Kids produce and it ever got to a point where this no longer happened the purpose of the band would extinguish. This video from 2009 displays a number of editing and camera techniques that vary from other releases at the time, making it memorable to whoever watches it. The band have delivered a video that cannot be defined or likened to any others and that is something that many artists aim to achieve unsuccessfully.