Completion Of Music Video

Finally, after a lot of hard work, the editing process of the music video has been completed and is ready for upload. I worked on the project alongside the rest of the group and despite problems with both FinalCut Pro and the iMacs we've been using, we've been able to finish the music video for 'Hey Ya vs Roses'.

We have now uploaded to our dedicated YouTube channel and are garnering feedback from our demographic of young adults. The video includes the colour motif that we felt was important to the identity of 'Rough Cuts' and there are several shots of myself and Safiye dancing in front of a green screen that is covered with some impressive street graffiti photos that we have taken locally. Graffiti was another element to the video that we wished to express and the use of these photos, plus footage of Ollie doing some of his own, ensure that we have translated it effectively. There are areas of the video that I would openly admit to being disappointed with, like the length of some shots but circumstances and tight deadlines limited our options. We undertook our filming with the understanding that each shot should be no longer than 3/4 seconds and we felt we achieved that successfully at the time but it proved in editing that we were not as conscientious with it than we had originally thought.

Here it is:

Our personal YouTube account for the band was used to upload the video, as you can see below:

I will complete a full evaluation of the video and the entire editing process once I have completed all the other necessary tasks relating to the project.