I created a Prezi to evaluate Rough Cuts, our music video and my ancillary tasks.
It includes video feedback from a peer, images of the filming process, the original OutKast 'Hey Ya' video, as well as the official edit of Rough Cuts' 'Hey Ya vs Roses!':
Nathan's Evaluation Prezi
[This is a separate piece from the evaluations I have conducted on each task in this blog.]
Friday 22 March 2013
Wednesday 20 March 2013
Rough Cuts Music Video Evaluation
The process of pre-production through to filming and then latterly editing was a long and laborious one. A number of obstacles were thrown in our way and lengthy delays ensued at pivotal times in each production stage. Upon completing the music video recently we felt disappointed with many aspects of it but also conceded that there was little else we could have done in the difficult circumstances we found ourselves in.
From the very beginning we encountered issues in regards to our availability. After forming our group and deciding that doing a music video for 'Hey Ya' (and then later combining it with 'Roses' to form a mashup) we tried to create a schedule. It became clear very quickly that this wasn't going to be easy because of the way our Media A-Level timetables had been constructed. Safiye, who alongside myself was identified as one of the main people to feature in the video, was timetabled in such a way that meant she missed two of the 3 hours we have on every other Wednesday morning. This was a large chunk of potential filming time that she would be missing out on and because she was set to play a starring role it meant we needed to reorganise everything. We could therefore only ever film when Safiye was in and that ruled out almost a quarter of our fortnightly lesson time. Coming up with a contingency plan to counteract this problem was tough but eventually we completed our storyboards/camera shots and were in a position where we could begin filming.
By this stage we were in November and time was already beginning to slip away from us. We decided to do all out internal filming using the green screen first and then move on to all external shooting afterwards. With hindsight I wish we had chosen to do it the other way around because circumstances conspired against us. We were happy with a lot of our internal filming and got enough footage to fill most of our video, which was great, so by mid-December we were ready to film all our other footage. However, we were hit with extreme ice and snow which scuppered our plans massively. All 4 of us found it difficult to travel when the weather was at its worst and the environment was simply not conducive to filming. Primarily it would have been unsafe and the setting was too colourless for us to get shots that related to our bright, groovy video. The only option we had at this stage was to delay filming until after we had returned from the Christmas holidays and extend the deadline we set ourselves to film. We were disappointed but utterly powerless in trying to prevent it. Our hope was that by early/mid-January the weather won't be quite so bad.
Unfortunately it was just as extreme and by the time we actually got around to being able to film we were rapidly running out of time and that forced us to reconsider how much external filming we did. When we finally decided upon how much we were going to do we began to upload it to the computers in college. We then discovered that we had to export from iMovie and re-open in Final Cut Pro in order to access a better programme for editing. We were riddled with problems on the computers because the servers at our college are ridiculously slow and on occasions we were having to wait 60 minutes to open and load our video. This was clearly unmanageable from our perspective and we were told by the IT technicians that our servers are located a fair way from the room in which our computers are situated and therefore every time we tried to edit the computer was trying to access content from a different location. It came to light that if the files were stored individually on each computer the whole process would be a lot slicker and workable, which is what we expect from a college server. The technicians refused to change to this because it would reduce their control over privacy around the entire school and they were not willing to compromise student safety online. Despite our protestations at how it was hindering our progress we were told we would have to work around it.
We cobbled together a video from the footage we managed to capture but there are several issues with it, including the synching of music and footage. We have been unable to include any backgrounds for our white screen footage and that seriously detracts from the video's quality but we've not had any opportunity to improve it with the computer issues and lack of time. The feedback we've received from our peers highlight the same issues and it gives us a clear idea of where we could have improved.
We were disappointed to end on such a low point as we really enjoyed the process of creating our own music video but it really is poor. I'm most pleased with the two ancillary tasks I completed independently and hope they retain the themes and identity of the band that may be lacking from the video. I hope the problems we've had can be taken in to account when the video is analysed.
From the very beginning we encountered issues in regards to our availability. After forming our group and deciding that doing a music video for 'Hey Ya' (and then later combining it with 'Roses' to form a mashup) we tried to create a schedule. It became clear very quickly that this wasn't going to be easy because of the way our Media A-Level timetables had been constructed. Safiye, who alongside myself was identified as one of the main people to feature in the video, was timetabled in such a way that meant she missed two of the 3 hours we have on every other Wednesday morning. This was a large chunk of potential filming time that she would be missing out on and because she was set to play a starring role it meant we needed to reorganise everything. We could therefore only ever film when Safiye was in and that ruled out almost a quarter of our fortnightly lesson time. Coming up with a contingency plan to counteract this problem was tough but eventually we completed our storyboards/camera shots and were in a position where we could begin filming.
By this stage we were in November and time was already beginning to slip away from us. We decided to do all out internal filming using the green screen first and then move on to all external shooting afterwards. With hindsight I wish we had chosen to do it the other way around because circumstances conspired against us. We were happy with a lot of our internal filming and got enough footage to fill most of our video, which was great, so by mid-December we were ready to film all our other footage. However, we were hit with extreme ice and snow which scuppered our plans massively. All 4 of us found it difficult to travel when the weather was at its worst and the environment was simply not conducive to filming. Primarily it would have been unsafe and the setting was too colourless for us to get shots that related to our bright, groovy video. The only option we had at this stage was to delay filming until after we had returned from the Christmas holidays and extend the deadline we set ourselves to film. We were disappointed but utterly powerless in trying to prevent it. Our hope was that by early/mid-January the weather won't be quite so bad.
Unfortunately it was just as extreme and by the time we actually got around to being able to film we were rapidly running out of time and that forced us to reconsider how much external filming we did. When we finally decided upon how much we were going to do we began to upload it to the computers in college. We then discovered that we had to export from iMovie and re-open in Final Cut Pro in order to access a better programme for editing. We were riddled with problems on the computers because the servers at our college are ridiculously slow and on occasions we were having to wait 60 minutes to open and load our video. This was clearly unmanageable from our perspective and we were told by the IT technicians that our servers are located a fair way from the room in which our computers are situated and therefore every time we tried to edit the computer was trying to access content from a different location. It came to light that if the files were stored individually on each computer the whole process would be a lot slicker and workable, which is what we expect from a college server. The technicians refused to change to this because it would reduce their control over privacy around the entire school and they were not willing to compromise student safety online. Despite our protestations at how it was hindering our progress we were told we would have to work around it.
We cobbled together a video from the footage we managed to capture but there are several issues with it, including the synching of music and footage. We have been unable to include any backgrounds for our white screen footage and that seriously detracts from the video's quality but we've not had any opportunity to improve it with the computer issues and lack of time. The feedback we've received from our peers highlight the same issues and it gives us a clear idea of where we could have improved.
We were disappointed to end on such a low point as we really enjoyed the process of creating our own music video but it really is poor. I'm most pleased with the two ancillary tasks I completed independently and hope they retain the themes and identity of the band that may be lacking from the video. I hope the problems we've had can be taken in to account when the video is analysed.
Friday 15 March 2013
Rough Cuts Digipak
I have completed my Rough Cuts digipak having carefully considered how I wanted it to look. Coherency was pivotal in the design process and was a factor in every creative decision I made because the music video, website and digipak need to perform as a package as opposed to individual items. It has been created as an EP as opposed to an album because I want it to relate purely with 'Hey Ya vs Roses'. This means that the only tracks on the CD are remixes of the song.
I felt that to make the digipak personable and essentially an asset to our fans (an item of value), it needed to have a form of identity. With this in mind I decided that each one would contain an autographed photo of a member of the band. In the one I designed there is a signed photo of myself with a little message (below image). As I am the feature of this particular digipak, there is another image of myself on one of the faces to enforce the idea that you had purchased a 'Nathan' Rough Cut EP. However, if this went in to mass production in reality there would be an even split of copies dedicated to one of myself, Safiye, Ollie or Dan. The font used to the right is not specific to the general Rough Cuts style because I felt it was more appropriate for it to look like it had been written by hand and resemble a greetings card message. The font for my name in the top left hand corner is deliberately bold for cartoon affect, which does tie in with the comic-strip style that the website and Rough Cuts brand adopts.
Elsewhere I had to consider how I was going to portray the modern and colloquial nature of the band without making it appear ubiquitous like most other digipaks in the 21st century. Mysterious French double act Daft Punk have attracted a huge worldwide following for hiding their identity by wearing robot masks. They possess a technologic, futuristic theme and this allows them to experiment with unusual patterns and effects. I wanted to emulate this in my work and felt it would be fitting because the idea our group had from the start was to make the most of colour. Obviously our identities are known, unlike Daft Punk, but people would recognise where I had got my influence from and understand the intrigue I was trying to create.
This photo (below) is a clear example of what sort of futuristic style I wished to impose on the digipak and involved me utilising the tools available on Photo Shop. I had the idea to edit a photo of myself and experimented with the range of filters that the programme has. I managed to instigate a design that gave each person a rainbow-like outline and appeared infrared. I was pleased with how this looked and instead of limiting this design purely to this one image, I rolled it out across the whole digipak to ensure it was coherent. On this particular cover I felt there was no need for text to accompany it because it detracted from the photo's sense of mystery. It gives an impression of my persona within the band (the mise-en-scene - sunglasses, styled hair, numbered t-shirt) and shows me looking directly in to the camera, as if to suggest I'm posing for whoever is looking.
The double page spread inside the digipak was an important one because I had to decide what exclusive/valuable content I was going to include. I opted for an extensive list of lyrics from 'Hey Ya vs Roses' but with a twist because on its own in standard form it would be a cheap feature. I have typed it in such a way that you can see how certain words are meant to be pronounced and exaggerated within the song. It makes it a perfect aid for karaoke sessions because you are given a precise guide in how to sing like Rough Cuts do. I was able to explore another side to the Rough Cuts image with this page and I felt it was appropriate to use brightly coloured graffiti writing, just as Ollie does in the music video. It creates a 'rough', edgy look and that makes it a memorable. As you can see displayed in the bottom right corner, there is an exclusive 4 digit code that is unique to this particular digipak. It adds to the identity of each one and gives the consumer what is essentially an online password (for my website) that unlocks bonus content.
The front and back covers are what you would expect from a conventional digipak. The front is a group shot (from left to right: Dan, Ollie, Safiye, me) that has the song title emblazoned across it, as well as our name situated across the top. It retains the same futuristic style in its editing and the font for 'Hey Ya vs Roses' is also presented in this way. It encompasses everything Rough Cuts represents and shows us smiling, which is what the song is designed to do. The back cover has the tracklisting which reverts back to a graffiti writing. The text is placed on top of an edited image of Ollie doing his graffiti on a wall - a shot that comes from the video. This is where the product again displays the important coherency I desired. It contains Facbook, Twitter and SoundCloud logos to remind the consumer we are active on those particular social networking sites and it also illustrates how important the internet it is in the way a band promotes itself. It was also vitally important I had an 'explicit' content badge to make everybody aware of the swearing that the song contains. We may be idols in the eyes of certain fans and therefore it is our responsibility to act as role models and inform them of the presence of strong language.
The digipak, in all its glory, stands as a unique product and represents everything that a modern band stands for in the public eye. We are accessible and relatable but still give the impression that we have our own identity. I hope this aids the vicarious way in which our fans perceive us. The package is an asset with it's exclusive content (autographed photo, precise lyrics, unique online code) and this makes it a worthwhile purchase - it gives you content that does not accompany the song if bought through iTunes and that hopefully encourages people to buy it. They would have something to show for being fans of Rough Cuts and it would provide us with extra revenue. It would be priced at around £4.99 (according to research of similar products) which gives us a greater income than if someone opted simply to buy our song in iTunes for between 79-99p. All things considered I am very pleased with how it looks and feel it would be effective and competitive in the current music market.
Wednesday 13 March 2013
Rough Cuts Website Evaluation
My Rough Cuts website has been designed with a focus on the light-hearted identity we created for the band and translated in our radio podcast. Essentially we wanted the style of the band to be experimental but relatable, so we ensured that in our music video, as well as the podcast, that we didn't take ourselves too seriously. With this in mind I devised a website that adopted a comic-book style. It affirms the colloquial nature of our band without conforming to the standard website styles of current popular bands in 2013.
Having undertaken research in to professional webpages of current bands it is clear that a lot of it is minimalistic. I understand that famous musicians have developed and are perceived to be a product these days as opposed to a group. As a result fans no longer visit their websites to watch music videos but to be able to interact with them via social networking and blogging. Considering the prevalence of YouTube, iTunes and the inception of Twitter and Facebook, less interest is being given to official band websites and the functions it possesses. Gone are the in-depth interviews and biographies that used to frequent a musician's page. Fans can obtain the same information about a given band or song in 140 characters on Twitter and needn't switch from their mobile phone to a laptop, so there is little point in today's market to give the website much of an identity. Those tasked with maintaining a band's website probably appreciate the mass use of social media and spend less time designing specialised pages for the band as it simply wouldn't be worth it. Of course, they do retain some coherent themes still but they are generally simple, photo-based websites. The main criteria for a website nowadays is their compatibility across computers, mobile phones and tablets, so ensuring they are easy to navigate takes precedent over content.
Having considered what I had found I still felt that the accessibility of a band lies within their online content and want the Rough Cuts website to be used as a first port of call for interested fans. I will still utilise social networking and YouTube, but use them predominantly for our music and to provide snippets of information. As I want an emphasis on content, I developed a multi-page site that divided attention across 5 key areas: The band itself (home page), our latest song ('Hey Ya! vs Roses), a blog page, a photo gallery and tour dates. They are separated by links at the top of the home page taking you through to the other relevant pages, as you can see below:
Everything that a Rough Cuts fan would possibly need to know is available from just one source online and it is simple and easy to navigate - both on computers and on mobile phones.
The home page is a combination of fun photos of the band and easy to read text that explains who Rough Cuts are encourages users to 'explore' the rest of the website. The comic-style theme is clear with the colourful, cartoonised graphics that advertise 'Hey Ya! vs Roses!' and that continues throughout the ancillary products I've created. I recognised the importance of coherency throughout the project and have implemented this creative theme wherever possible.
The tour page is the next link following on from the home page and is deliberately basic. With this being a page that is likely to attract our band's main stream of revenue, I didn't want to overcomplicate it or make it difficult to read. The date banners are luminous as they are what the reader is supposed to note and I've designed the location strip to be black and white as it's efficient and effective. I didn't have the tools in order to create an actual page/link where fans could purchase tickets so I was unable to discuss sales in any way. As a result I just specifically highlighted the key information with colour and patterns.
The next page is laid out with three main text boxes. The two small boxes that flank the main section in the middle of the page talk about the two songs we're 'mashing up' for our video. They compliment the main body of text which explains why we've chosen the two songs and maintains the informal and humorous tone I've used throughout. I situated a speech bubble quote to strengthen the comic theme and I feel it serves to add more interest to the page. The bright colour scheme has been constructed to stand out and I've used a range of red, blue, green, yellow and black to epitomise this. A combination of shapes also appear to add a further dimension to the website and it, simplistically, it makes the page more aesthetic.
This is a standout lyrics page that allows interested fans to know the official words to the song. Some of the words are extended to imply emphasis when sung and the ones written in capital letters are to be sung louder than the others. I felt it was important to include this page because a problem that I have experienced in recent years is not knowing the official lyrics to songs that I like. There are many popular lyric websites online but they each contain different versions so I know as a fan that I'd like a definitive guide that I could refer to. Obviously the overwhelmingly popular way of buying music is downloading it from iTunes and because it's done digitally there is no accompanying lyric sheet - like there would be in a CD or digipak. With this in mind I have included a lyrics page inside my digipak.
My understanding and appreciation of web 2.0 dictated the need for a personal blog on the website. It is designed to initiate a greater relationship between ourselves and our fans by giving them a further insight in to 'the good, the bad and the funny' things that go on behind-the-scenes in the band. In the blog posts I submit, like the Radio Podcast entry above, I set out to create a friendly atmosphere and give the impression that a relationship exists between me and those who are reading it. The basis of similar relationships in reality is that the fan lives vicariously through the things the musicians do and with this in mind I dedicate a lot of time to explain what we do off-camera. A lot of what we did when creating the video and radio podcast was laugh as we really enjoyed it, so that was something I wanted to translate. The illusion we have created as a band is one of good humour so I reflect that with a banter-like style of writing and I think it helps to leave the fans wanting to read more.
The continued theme of humour prevails with the tags underneath each photo on this gallery page and it ties in perfectly with the blog page. It's a visual aid as it puts images to the words I've written in regards to what goes on behind-the-scenes. The structure to this page presents each photo with good clarity but the option is available at the top for users to view the shots in a slideshow form - which may be ideal for smaller screens like mobiles.
The comic-strip theme is successful in portraying the band as adventurous but relatable modern day musicians and although it is childish in style I believe our demographic will appreciate the irony of it. It's bold, bright and eye-catching, without appearing complex and difficult to read. Navigation is basic but effective to help its compatibility across all platforms and there are no obvious flaws in its layout. There isn't masses of written text because I don't wish to put any users off from exploring the website but where there is it's laid out spaciously to deceive everyone in to thinking there is very little of it.
I will obtain feedback from our demographic very shortly in order to present their views on it. I'll be intrigued to discover if they think it is as user-friendly and versatile as I believe it to be.
Having undertaken research in to professional webpages of current bands it is clear that a lot of it is minimalistic. I understand that famous musicians have developed and are perceived to be a product these days as opposed to a group. As a result fans no longer visit their websites to watch music videos but to be able to interact with them via social networking and blogging. Considering the prevalence of YouTube, iTunes and the inception of Twitter and Facebook, less interest is being given to official band websites and the functions it possesses. Gone are the in-depth interviews and biographies that used to frequent a musician's page. Fans can obtain the same information about a given band or song in 140 characters on Twitter and needn't switch from their mobile phone to a laptop, so there is little point in today's market to give the website much of an identity. Those tasked with maintaining a band's website probably appreciate the mass use of social media and spend less time designing specialised pages for the band as it simply wouldn't be worth it. Of course, they do retain some coherent themes still but they are generally simple, photo-based websites. The main criteria for a website nowadays is their compatibility across computers, mobile phones and tablets, so ensuring they are easy to navigate takes precedent over content.
Having considered what I had found I still felt that the accessibility of a band lies within their online content and want the Rough Cuts website to be used as a first port of call for interested fans. I will still utilise social networking and YouTube, but use them predominantly for our music and to provide snippets of information. As I want an emphasis on content, I developed a multi-page site that divided attention across 5 key areas: The band itself (home page), our latest song ('Hey Ya! vs Roses), a blog page, a photo gallery and tour dates. They are separated by links at the top of the home page taking you through to the other relevant pages, as you can see below:
The home page is a combination of fun photos of the band and easy to read text that explains who Rough Cuts are encourages users to 'explore' the rest of the website. The comic-style theme is clear with the colourful, cartoonised graphics that advertise 'Hey Ya! vs Roses!' and that continues throughout the ancillary products I've created. I recognised the importance of coherency throughout the project and have implemented this creative theme wherever possible.
The tour page is the next link following on from the home page and is deliberately basic. With this being a page that is likely to attract our band's main stream of revenue, I didn't want to overcomplicate it or make it difficult to read. The date banners are luminous as they are what the reader is supposed to note and I've designed the location strip to be black and white as it's efficient and effective. I didn't have the tools in order to create an actual page/link where fans could purchase tickets so I was unable to discuss sales in any way. As a result I just specifically highlighted the key information with colour and patterns.
The next page is laid out with three main text boxes. The two small boxes that flank the main section in the middle of the page talk about the two songs we're 'mashing up' for our video. They compliment the main body of text which explains why we've chosen the two songs and maintains the informal and humorous tone I've used throughout. I situated a speech bubble quote to strengthen the comic theme and I feel it serves to add more interest to the page. The bright colour scheme has been constructed to stand out and I've used a range of red, blue, green, yellow and black to epitomise this. A combination of shapes also appear to add a further dimension to the website and it, simplistically, it makes the page more aesthetic.
This is a standout lyrics page that allows interested fans to know the official words to the song. Some of the words are extended to imply emphasis when sung and the ones written in capital letters are to be sung louder than the others. I felt it was important to include this page because a problem that I have experienced in recent years is not knowing the official lyrics to songs that I like. There are many popular lyric websites online but they each contain different versions so I know as a fan that I'd like a definitive guide that I could refer to. Obviously the overwhelmingly popular way of buying music is downloading it from iTunes and because it's done digitally there is no accompanying lyric sheet - like there would be in a CD or digipak. With this in mind I have included a lyrics page inside my digipak.
My understanding and appreciation of web 2.0 dictated the need for a personal blog on the website. It is designed to initiate a greater relationship between ourselves and our fans by giving them a further insight in to 'the good, the bad and the funny' things that go on behind-the-scenes in the band. In the blog posts I submit, like the Radio Podcast entry above, I set out to create a friendly atmosphere and give the impression that a relationship exists between me and those who are reading it. The basis of similar relationships in reality is that the fan lives vicariously through the things the musicians do and with this in mind I dedicate a lot of time to explain what we do off-camera. A lot of what we did when creating the video and radio podcast was laugh as we really enjoyed it, so that was something I wanted to translate. The illusion we have created as a band is one of good humour so I reflect that with a banter-like style of writing and I think it helps to leave the fans wanting to read more.
The continued theme of humour prevails with the tags underneath each photo on this gallery page and it ties in perfectly with the blog page. It's a visual aid as it puts images to the words I've written in regards to what goes on behind-the-scenes. The structure to this page presents each photo with good clarity but the option is available at the top for users to view the shots in a slideshow form - which may be ideal for smaller screens like mobiles.
The comic-strip theme is successful in portraying the band as adventurous but relatable modern day musicians and although it is childish in style I believe our demographic will appreciate the irony of it. It's bold, bright and eye-catching, without appearing complex and difficult to read. Navigation is basic but effective to help its compatibility across all platforms and there are no obvious flaws in its layout. There isn't masses of written text because I don't wish to put any users off from exploring the website but where there is it's laid out spaciously to deceive everyone in to thinking there is very little of it.
I will obtain feedback from our demographic very shortly in order to present their views on it. I'll be intrigued to discover if they think it is as user-friendly and versatile as I believe it to be.
Wednesday 6 March 2013
Completion Of Music Video
Finally, after a lot of hard work, the editing process of the music video has been completed and is ready for upload. I worked on the project alongside the rest of the group and despite problems with both FinalCut Pro and the iMacs we've been using, we've been able to finish the music video for 'Hey Ya vs Roses'.
We have now uploaded to our dedicated YouTube channel and are garnering feedback from our demographic of young adults. The video includes the colour motif that we felt was important to the identity of 'Rough Cuts' and there are several shots of myself and Safiye dancing in front of a green screen that is covered with some impressive street graffiti photos that we have taken locally. Graffiti was another element to the video that we wished to express and the use of these photos, plus footage of Ollie doing some of his own, ensure that we have translated it effectively. There are areas of the video that I would openly admit to being disappointed with, like the length of some shots but circumstances and tight deadlines limited our options. We undertook our filming with the understanding that each shot should be no longer than 3/4 seconds and we felt we achieved that successfully at the time but it proved in editing that we were not as conscientious with it than we had originally thought.
Here it is:
I will complete a full evaluation of the video and the entire editing process once I have completed all the other necessary tasks relating to the project.
We have now uploaded to our dedicated YouTube channel and are garnering feedback from our demographic of young adults. The video includes the colour motif that we felt was important to the identity of 'Rough Cuts' and there are several shots of myself and Safiye dancing in front of a green screen that is covered with some impressive street graffiti photos that we have taken locally. Graffiti was another element to the video that we wished to express and the use of these photos, plus footage of Ollie doing some of his own, ensure that we have translated it effectively. There are areas of the video that I would openly admit to being disappointed with, like the length of some shots but circumstances and tight deadlines limited our options. We undertook our filming with the understanding that each shot should be no longer than 3/4 seconds and we felt we achieved that successfully at the time but it proved in editing that we were not as conscientious with it than we had originally thought.
Here it is:
Our personal YouTube account for the band was used to upload the video, as you can see below:
Wednesday 27 February 2013
Editing Process End Of February
The editing process at the end of February is going well. The first minute of the video has been completed and the final minute and a half is finished too so the middle segment of the video is the only thing that remains. That part of the video is the remaining section of 'Hey Ya!' and requires a disc-scratching sound effect before entering the 'Roses' remix.
We also need to find a way of creating a relevant background for the green-screen clips as without it it looks bland and unprofessional. We independently filmed Ollie writing out our band name 'Rough Cuts' in a graffiti-style on to a piece of card and this could be one potential background that we use. We were thinking along similar lines for the white-screen footage but feel that even without a background it looks smart and resembles a a photo studio. This gives the impression that we are a genuine band who have access to such facilities - and we can say that it is a "behind-the-scenes", documentary type video.
We may require to do a couple of slight re-shoots for small sections but as it stands we've not encountered any major editorial problems and the progress we are making is good.
We also need to find a way of creating a relevant background for the green-screen clips as without it it looks bland and unprofessional. We independently filmed Ollie writing out our band name 'Rough Cuts' in a graffiti-style on to a piece of card and this could be one potential background that we use. We were thinking along similar lines for the white-screen footage but feel that even without a background it looks smart and resembles a a photo studio. This gives the impression that we are a genuine band who have access to such facilities - and we can say that it is a "behind-the-scenes", documentary type video.
We may require to do a couple of slight re-shoots for small sections but as it stands we've not encountered any major editorial problems and the progress we are making is good.
Wednesday 6 February 2013
Filming + Further Photoshoot
In the last few days we've completed what we hope is our final round of filming and implemented a new idea where we captured myself and Safiye in a 'photoshoot' type environment. It played in to the montage/satirical style that we are wanting to portray.
We've filmed against a projector that had a background of kaleidoscopic colours and patterns and that will feature midway through the video and reflect our 'wacky' theme that we'd mentioned in the pre-production stage.
We took the opportunity to take some more photos with the white screen we set up, as well as the projector, and these will feature on our websites and, as you can see below, on here. These are photos from the white screen shoot because the ones with the projector are currently being edited on PhotoShop:
We're very pleased with how all the photos have turned out and the colour effects boast the sleek look we were looking for. Ollie was in charge of the photography and changed the aperture of the camera so that the colours would be more noticeable than myself, Safiye and Dan, who feature in them. As we did it in a dark room they illuminate a little bit and it can be portrayed as a dream-like state, which is conducive to the viewer's vicarious living. The photos in question will be uploaded at a later date.
We've filmed against a projector that had a background of kaleidoscopic colours and patterns and that will feature midway through the video and reflect our 'wacky' theme that we'd mentioned in the pre-production stage.
We took the opportunity to take some more photos with the white screen we set up, as well as the projector, and these will feature on our websites and, as you can see below, on here. These are photos from the white screen shoot because the ones with the projector are currently being edited on PhotoShop:
We're very pleased with how all the photos have turned out and the colour effects boast the sleek look we were looking for. Ollie was in charge of the photography and changed the aperture of the camera so that the colours would be more noticeable than myself, Safiye and Dan, who feature in them. As we did it in a dark room they illuminate a little bit and it can be portrayed as a dream-like state, which is conducive to the viewer's vicarious living. The photos in question will be uploaded at a later date.
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